Which idols that are most popular with middle-aged women?

For many fans of K-pop and its idols, the age demographic is largely made up of the younger age group, mainly of people in their pre-teens to young adult years. However, K-pop's greatest asset is not that it is only limited to the young age group, but it also touches many other demographics. For example, many girl groups appeal to older men, as the adults feel reminded of daughters when they see them. Adult females too have shown love towards the idols of today as well, either from the typical interest of idols that they would like as a son or daughter or from appearances in dramas by idols. On the broadcast of Y-Star's program "Wonder About That" on the 24th of March, the show featured a segment on which idols were most loved by middle-aged women.

For the survey, the program asked 300 women in their 40s-60s which idol that they felt was the "top idol". Out of all of the many idol groups that exist today, SNSD was chosen most often out of all of the women interviewed, receiving 102 out of 300 votes. For male groups, Big Bang came in first.

Here are the full results from the survey:

Groups

1. SNSD

2. Big Bang

3. KARA

4. Super Junior

5. 2AM

6. BEAST

7. 2PM

After separating the groups, the survey proceeded to select which idol members were favored the most by the older females. Coming in the highest positions were idols with high exposure on television. Yoona came in first, reflecting her high popularity as she has not only starred in dramas but has also appeared in many CFs like the ones for Innisfree. Jo Kwon of 2AM, famed for his playful antics on shows and highly popularized from "We Got Married", came in second to Yoona in overall popularity, but came in first for male popularity. Yuri, fellow groupmate of Yoona in SNSD, came in 3rd, demonstrating her popularity as the "Nation's daughter-in-law", and also demonstrated how her frequent appearances on variety shows as well as her participation in "Invincible Youth" correlated to her popularity with the adult female demographic.

Idols

1. Yoona (SNSD)

2. Jo Kwon (2AM)

3. Yuri (SNSD)

4. Leeteuk (Super Junior)

5. Nickhun (2PM)

6. Daesung (Big Bang)

7. TOP (Big Bang)

8. Ga-In (Brown Eyed Girls)

9. Shindong (Super Junior)

10. Seohyun (SNSD)

11. Sunny (SNSD)

12. Taeyeon (SNSD)

13. IU

14. Minho (SHINee)

15. Goo Hara (KARA)

16. Boram (T-ara)

17. Nicole (KARA)

18. Yunho (TVXQ)

19. Park Gyuri (KARA)

20. Kahi (After School)

21. Jessica (SNSD)

22. Seungri (Big Bang)

23. Changmin (TVXQ)

24. Sohee (Wonder Girls)

25. Taecyeon (2PM)

26. UEE (After School)

27. Taeyang (Big Bang)

28. Heechul (Super Junior)

However, in the list there were several members of idol groups that netizens noted that were surprising to them.

Idols who ranked surprisingly low:

33. G-Dragon (Big Bang)

35. Narsha (Brown Eyed Girls)

59. Suzy (miss A)

65. Sandara Park (2NE1)

76. Park Bom (2NE1)

79. HyunA (4minute)

80. Jooyeon (After School)

90. Ha Juyeon (Jewelry)

Check out the full video below!

With new research like this on the idols of K-pop today, it is without a doubt that the idol groups of K-pop are becoming assimilated into modern society in Korea to the point idols that they be assimilated into speech easily by age groups that the groups are not typically targeted at.