The idea was inspired by INFINITE’s dog, Tofu, who became a temporary family member along with two other Jindo puppies for KBS‘s variety show, ‘Birth of a Family‘.
Since INFINITE can’t keep the puppies, they’ve been made available for adoption through the show. Out of the three, Tofu has yet to find a home; he will have to return to the animal shelter if no one claims him by the end. The boys learned that Tofu’s case is similar to that of the 100,000+ dogs who get abandoned every year.
Disturbed by this issue, the members decided to launch a campaign against animal abandonment. The boys ran the entire production, from PR to filming and acting.
In the videos, the members tried to convey the betrayal felt by a dog when their owner abandons them. “We were happy… Were you…. Were you so good to me so that you could do this? Did you not love me?“, they asked.
Each PSA ends with the message, “If they could speak, would you still throw them away?”
Check out the first two PSAs featuring Sungyeol and L below!
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< Sungyeol Version >
< L’s Version >