SM Entertainment, of BoA, TVXQ, Super Junior and Girls’ Generation fame, will be stepping into the global food service
industry.
A rep from SM
Entertainment told enews on April 23, “SM and Kraze International found through joint investment a new restaurant
corporation named SM Kraze.”The rep continued, “SM Kraze will build a new dining culture with a new concept that brings together various E-Factors based on customer needs, and will stir a new wave in the restaurant market with a fresh business model that brings together entertainment and dining.”
“SM Kraze will be coming up with a global business through aggressive overseas ventures [that will act] along with the explosive Korean wave and the K-Culture boom to set down a stepping stone toward the pioneering of the global dining market,” the rep finished.
SM Kraze will open its first flagship store with the concept of a ‘new style pub’ in Cheongdam-dong within the first half of the year, and will attempt to satisfy the tastes of Koreans and foreigners with its menus developed by a globally renowned Michelin three star-rated chef.
Source:eNewsWorld