Known as the representative light beer of Korea, Lee Dong Wook will be kicking off a fresh start for the brand as their new model. Since his discharge from the army last year, he’s been involved in a variety of activities like emceeing for ‘Strong Heart‘ and has risen as an almighty entertainer that viewers are more than comfortable seeing on screen.
Riding on his popularity, love calls from the advertisement industry have been reportedly pouring in. In the end, it was with ‘Cass Light’ that clinched a deal with Lee Dong Wook, helping him rise as the newest ‘CF King’ in the market.
Lee Dong Wook will be working with 2NE1‘s CL for a new advertisement due to come out this month.
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