The Korean wave is still strong. In the past, K-Pop officials would say that the Korean music industry is structured in a way that never cannot earn any money. No matter how hard singers work on their albums, they wouldn’t sell and only illegal pirated copies would spread through the web. Costs used on makeup and hairstyling fees were barely covered by payments received for appearing on televised broadcasts. It was like pouring water into a bottomless pot.
This, however, was how it was a few years ago. The world now has changed. Music by Korean singers are being carried on the development of social networks such as YouTube, drawing interest on K-Pop from not only Asian countries, but also such countries as Britain or America.
The newfound popularity is leading to album releases and promotions in other countries, providing a new source for funds for album producers and singers.
The Korean wave also made the size of the overall Korean music market, which mostly relied on music download profits, bigger. Singers now venture to Japan, as Japan’s album market is one of the most active in the world. The country is the first location Korean singers aim to conquer.
The new market was made possible by the Japanese fans, who didn’t hold back on their support, album purchases and ticket sales for Korean singers. They proved powerful enough to draw such big Korean singers as Kara, Girls’ Generation (SNSD), Super Junior, TVXQ and T-ara to their country. The country’s transparent album sales structure and the Japanese fans that purchase everything related to their singers made Japan a hard country to ignore for singers and officials.
Many singers thus concentrated on making it big in Japan, and the profits that arose in the process went into investment for the next album. Continuous investment is needed for singers to come out with something new every time, and the profits earned through the Korean wave provided just that.
Interest in K-Pop even spread to the previously ‘unconquerable’ countries such as Britain or France, leading to interest in the country of Korea itself. Reports that more people in the countries are starting to learn Korean provides a glimpse into the strength the culture wields in the area. Cultural invasions are known to spread faster and to be stronger than forceful armed invasions.
Thanks to the Korean wave, the K-Pop industry has become stronger. This will lead to bigger challenges and investments, giving hope to Korean idols that they may even take over the American pop market someday. It’s time the industry prepared for the next step based on the positive effects brought on by the Korean wave.
The newfound popularity is leading to album releases and promotions in other countries, providing a new source for funds for album producers and singers.
The Korean wave also made the size of the overall Korean music market, which mostly relied on music download profits, bigger. Singers now venture to Japan, as Japan’s album market is one of the most active in the world. The country is the first location Korean singers aim to conquer.
The new market was made possible by the Japanese fans, who didn’t hold back on their support, album purchases and ticket sales for Korean singers. They proved powerful enough to draw such big Korean singers as Kara, Girls’ Generation (SNSD), Super Junior, TVXQ and T-ara to their country. The country’s transparent album sales structure and the Japanese fans that purchase everything related to their singers made Japan a hard country to ignore for singers and officials.
Many singers thus concentrated on making it big in Japan, and the profits that arose in the process went into investment for the next album. Continuous investment is needed for singers to come out with something new every time, and the profits earned through the Korean wave provided just that.
Interest in K-Pop even spread to the previously ‘unconquerable’ countries such as Britain or France, leading to interest in the country of Korea itself. Reports that more people in the countries are starting to learn Korean provides a glimpse into the strength the culture wields in the area. Cultural invasions are known to spread faster and to be stronger than forceful armed invasions.
Thanks to the Korean wave, the K-Pop industry has become stronger. This will lead to bigger challenges and investments, giving hope to Korean idols that they may even take over the American pop market someday. It’s time the industry prepared for the next step based on the positive effects brought on by the Korean wave.
Source:eNewsWorld